Privacy Policy

Effective Date: September 9, 2026

Prime Auto USA (“Prime Auto USA,” “we,” “us,” or “our”) respects your privacy. This Privacy Policy explains how we collect, use, disclose, and protect information when you visit primeautousa.com, contact us, submit a financing or trade-in application, schedule service, communicate with us, or otherwise interact with our dealership.

By using our website or providing information to us, you acknowledge the practices described in this Privacy Policy. If you do not agree with this policy, please do not submit personal information through the website.

1. Information We Collect

Depending on how you interact with us, we may collect the following categories of information:

Information You Provide Directly

• Name, mailing address, email address, and telephone number
• Date of birth, driver’s license information, Social Security number, and other identification information when necessary for financing, identity verification, or a transaction
• Employment, income, housing, banking, credit, and insurance information
• Information included in a financing or credit application
• Vehicle information, including make, model, year, mileage, condition, vehicle identification number, and trade-in details
• Information submitted when requesting service, scheduling a test drive, requesting a vehicle, or contacting the dealership
• Payment and transaction information
• Communications, questions, reviews, testimonials, and other information you choose to provide

Please submit sensitive financial or identification information only through forms designated for that purpose or directly to an authorized dealership representative.

Information Collected Automatically

When you use our website, we and our service providers may automatically collect information such as:

• Internet Protocol address
• Browser, device, and operating-system information
• Pages viewed, links clicked, referring pages, and approximate visit times
• General geographic information derived from an IP address
• Cookie identifiers and similar online identifiers
• Information about how visitors interact with the website and advertisements

We may combine automatically collected information with other information we maintain about you.

Information From Other Sources

Where permitted by law and with any required authorization, we may receive information from credit bureaus, lenders, financial institutions, identity-verification providers, vehicle-history providers, advertising partners, lead providers, service providers, and other lawful sources.

2. How We Use Information

We may use information to:

• Respond to questions and provide requested information
• Assist with vehicle shopping, availability, test drives, sales, trades, and service appointments
• Process and evaluate financing or credit applications
• Submit applications to lenders and financing sources selected by or available through the dealership
• Verify identity, employment, income, insurance, vehicle, and application information
• Obtain consumer reports when authorized and permitted by law
• Complete, administer, and service transactions
• Provide customer service and communicate about an inquiry, application, appointment, purchase, account, or transaction
• Send marketing or promotional communications where permitted by law
• Personalize and improve the website, advertisements, services, and customer experience
• Measure website performance and understand visitor activity
• Detect, investigate, and prevent fraud, security incidents, unlawful activity, and misuse
• Maintain business, accounting, compliance, and transaction records
• Enforce our agreements and protect the rights, safety, and property of Prime Auto USA, our customers, and others
• Comply with legal, regulatory, tax, reporting, and law-enforcement requirements
• Carry out other purposes disclosed when information is collected or with your consent

Submitting a financing application does not guarantee approval, credit availability, a particular interest rate, or specific financing terms.

3. How We Disclose Information

We may disclose information as reasonably necessary for the purposes described in this policy, including to:

• Banks, credit unions, finance companies, and other potential funding sources
• Credit bureaus, identity-verification providers, and fraud-prevention services
• Payment processors, website operators, hosting providers, communications providers, customer-management platforms, analytics providers, advertising providers, and other vendors performing services for us
• Vehicle manufacturers, warranty administrators, service-contract providers, insurance providers, registration or title-processing services, and other transaction participants
• Professional advisers such as attorneys, accountants, auditors, and consultants
• Government agencies, regulators, courts, law-enforcement authorities, or other parties when disclosure is required or permitted by law
• A purchaser, successor, lender, or adviser involved in a proposed or completed merger, acquisition, financing, reorganization, or sale of dealership assets
• Other parties at your direction or with your consent

We do not sell personal information for money. We also do not sell, rent, or share mobile opt-in information or text-message consent with third parties for their own marketing purposes.

Some privacy laws define “sale,” “sharing,” or “targeted advertising” broadly enough to include certain advertising or analytics technologies. Where applicable law gives you a right to opt out of those activities, you may contact us using the methods below.

4. Financing and Consumer Reports

If you apply for financing, you authorize us and potential financing sources to use the information you provide for purposes related to your application and transaction, subject to the application disclosures and applicable law.

We may request or obtain a consumer report only when we have a legally permitted purpose and any required authorization. Information collected in connection with financing may also be governed by separate application terms, financial privacy notices, adverse-action notices, or other legally required disclosures. If another notice conflicts with this general website policy, the more specific notice will apply to the information or transaction it covers.

5. Cookies and Similar Technologies

We and our service providers may use cookies, pixels, tags, and similar technologies to operate the website, remember preferences, understand website traffic, measure marketing performance, prevent fraud, and improve our services.

Most browsers allow you to block or delete cookies through their settings. Blocking certain cookies may affect website features or functionality. Your browser or device may also offer controls relating to advertising identifiers or tracking technologies.

Because there is not yet a universally accepted standard for responding to “Do Not Track” signals, our website may not respond to all such signals. We will honor legally recognized browser-based opt-out signals when required by applicable law.

6. Analytics, Advertising, and Third-Party Services

We may use third-party analytics, advertising, mapping, social-media, CAPTCHA, inventory, financing, and website-service providers. These parties may collect information through cookies or similar technologies under their own privacy policies.

Our website may contain links to websites or services we do not control. This Privacy Policy does not govern those third-party services, and we are not responsible for their content, security, or privacy practices. Review the privacy policy of any third-party service before providing information to it.

7. Data Security

We use reasonable administrative, technical, and physical safeguards designed to protect personal information against unauthorized access, loss, misuse, alteration, or disclosure.

No website, transmission method, or storage system can be guaranteed to be completely secure. You are responsible for using appropriate care when sending information online and for protecting any passwords, devices, or account credentials under your control.

8. Data Retention

We retain information for as long as reasonably necessary to fulfill the purposes described in this policy, administer customer relationships and transactions, comply with legal and regulatory requirements, resolve disputes, enforce agreements, and maintain appropriate business records.

Retention periods vary according to the nature of the information, the transaction involved, applicable legal obligations, and legitimate business needs.

9. Your Privacy Choices

You may:

• Unsubscribe from promotional emails by using the unsubscribe link in the message
• Opt out of marketing text messages as described in the Mobile Messaging section below
• Adjust browser settings to control cookies
• Ask us to update inaccurate contact information
• Request information about the personal information we maintain about you
• Request deletion or correction where required by applicable law

Certain information may be exempt from a request or retained as permitted by law, including records connected with completed or pending transactions, fraud prevention, legal compliance, warranty or service obligations, and the establishment or defense of legal claims.

To make a privacy request, contact us using the information below. We may take reasonable steps to verify your identity before fulfilling a request.

10. Children’s Privacy

Our website and dealership services are intended for adults and are not directed to children under 13. We do not knowingly collect personal information online from children under 13.

If you believe a child has provided personal information through our website, contact us so that we can review and address the situation.

11. Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our practices, services, technology, or legal obligations. The revised version will be posted on this page with a new effective date.

Your continued use of the website after an updated policy is posted signifies your acknowledgment of the revised policy.

12. Contact Us

If you have questions about this Privacy Policy or want to make a privacy request, contact:

Prime Auto USA
1377 US-45 BYP
Jackson, TN 38305
Phone: (731) 624-1000
Website: primeautousa.com/contact-us

13. Mobile Messaging

When you provide your mobile number and agree to be contacted, Prime Auto USA may send you text messages about your enquiry, your credit application, and the documents needed to complete it. Message frequency varies. Message and data rates may apply.

We do not sell, rent, or share mobile opt-in information or consent with any third party for marketing purposes. Mobile information is used only to contact you about your request and is shared only with the service providers that deliver those messages on our behalf.

You can stop messages at any time by replying STOP. Reply HELP for help, or call us at (731) 624-1000. Opting out of text messages does not affect your application.