Privacy Policy

Privacy Policy

1. Introduction

• Content:
  • Overview of the dealership’s commitment to protecting user privacy.
  • Mention that this Privacy Policy applies to information collected through the website and during in-person transactions.
  • Clarification that by using the website, users agree to the terms of the Privacy Policy.

2. Information We Collect

• Content:
  • Personal Information: Full name, address, phone number, email, social security number (for credit checks), and employment details.
  • Vehicle Information: Details provided for financing, service requests, or trade-in evaluations.
  • Financial Information: Income, credit history, and payment details for financing applications.
  • Automatic Information: Website usage data, cookies, IP addresses, and browsing history for site improvement and marketing.
• Purpose: Explain how this information is used to process applications, provide services, and improve customer experience.

3. How We Use Your Information

• Content:
  • To process financing applications and service requests.
  • To communicate with customers regarding inquiries, services, or promotions.
  • To personalize user experience on the website.
  • To conduct internal analysis and improve the website and services.
  • To comply with legal obligations.

4. Sharing Your Information

• Content:
  • Prime Auto USA does not sell personal information to third parties.
  • Shared With:
    • Partnered banks or financial institutions for loan processing.
    • Service providers (e.g., website hosting, payment processors).
    • Law enforcement or government agencies when required by law.
• Third-Party Links: Explain that the website may contain links to third-party websites and that this Privacy Policy does not apply to those sites.

5. Security Measures

• Content:
  • Description of measures to protect user data (encryption, secure servers).
  • Acknowledgment that no method of transmission over the internet is 100% secure.
  • Instructions on how users can protect their information (e.g., keeping passwords secure).

6. Cookies and Tracking Technologies

• Content:
  • Explanation of how cookies are used to track website usage and improve user experience.
  • Information on opting out of cookies and adjusting browser settings.

7. User Rights

• Content:
  • Explanation of user rights, including access to, correction of, or deletion of their personal information.
  • Instructions for users on how to contact the dealership to exercise these rights.

8. Changes to This Privacy Policy

• Content:
  • Notification that the policy may be updated from time to time.
  • Date of the most recent update.
  • How users will be informed of any significant changes (e.g., notice on the website).

9. Contact Information

• Content:
  • Contact details for privacy-related questions or concerns.
  • Address, phone number, and email for Prime Auto USA’s privacy officer or designated contact.